You may not have an earth-shattering product or something new to offer. But heres something you can do to sell more products. Find a great location. In real estate, the wisdom of locational advantage is THE truth to stand by. But the same strategy can be applied to any business category. Especially since, whether you...
Ever wondered why no one bothers to care about the health warnings written on top of the cigarette packet? Have you, like me scratched your head often, thinking why after seeing such in your face messages, number of smokers are increasing every waking, smoking minute? Here’s a scientific, more appropriately, neuro-scientific answer. Using sophisticated brain...
In 1957, when a market researcher named James Vicary claimed that a lightning-quick image of a Coca-Cola bottle—flashed for less than 1/3000th of a second on a movie screen—was enough to make the audience rush to the concession stand for a Coke, America was shocked and alarmed. If marketers could use hidden messages to get...
It is probably one of the most controversial scientific findings of 2008. In his $7 million neuroscience-based research study, Martin Lindstrom, one of the most famous brand gurus of our time, has spent over four years peering into the minds of 2,000 consumers across five countries to discover if there’s a parallel between brands and religion. From...
Excerpts from the writing of Rajita Chaudhuri Slipstreaming, by definition, means a vacuum of air created behind a fast moving vehicle. When a speeding car zips past, the bystander feels a powerful wall of air that can almost blow one over. Motor racers know the moment you get too close to this force, there will...
Strike a pose. Here comes the paparazzi. Being “papped” by the paparazzi is an honor no longer limited for the famous. A NY-based business called Methodlzaz has cottoned on to the public’s craving for unposed shots and now takes requests from ordinary folk. On request, Methodlzaz will send a photographer to secretly take paparazzi style photograph...
Its like what they say in high school essays. If you cant tell what what you are doing, then chances are you dont really know what you are doing. Do you know what you are doing? Let me re-phrase that. Do you what business you are in? There are some famous examples of how businesses are defined...
Question) What do you do during a global recession when giant institutions are falling like cards? Answer) You get scared about your future. And when you get scared, you do what every normal human being do. You hug your wallet and let go of your spendings. While the US is gripped by Mortgage Crisis followed by a...
One of the main concerns of bakery and other perishable items is the short shelf life of products. Thats why their supply chain management and demand prediction usually had to be spot on. But no matter how much effort you put, there will be wastage. No matter how much calculation and over calculation you do, you...
Can photo shops be specialized? Judging from what we currently have, they can. Just look at the kind of photo shops we have. 1. Express photo 2. Photo for Visa and other government use 3. Photo from digital camera 4. Photo print out only 5. Photo processing shops Add one more to that category. Facebook...
