Once upon a time when we uttered the term “the big 4” it used to refer to the illustrious club of big four accounting firms. No more. That term is now reserved for the four new emperors of new world order – Apple, Google, Facebook and Amazon. Its pretty clear that the big four...
Its a very intriguing statistic. 1 billion people in the world is connected to social media now. And 1 billion people in the world dont have access to clear drinking water. And in this unlikely comparison, a site called Water Forward found an idea to connect the dots. Designed as a photo album, in Water...
Is on-line the end of off-line? When we see legendary book stores like “Borders” closing and virtual stores like Amazon soaring to new heights, people can make this false assumption. Just like Internet was never the end of Television as a medium, online is not the end of off-line. In fact, the future is a...
Most companies are misunderstanding the massive opportunity that social media marketing represents. Last month the IBM Institute of Business Value published a report entitled ‘From Social to Social CRM’. The report surveyed 1000 consumers about the reasons they interact with companies via social sites and then compared this with the results from surveying 350 business...
Thanks to the overencampassing nature of Facebook, brands now can position themselves as the “giving you the opposite of Facebook” kind. While on the surface, Facebook seems tailor made for staying close to everyone, what it really does is cocoons you inside your comfort zone. When you can share gossip with 10 people thorugh wall...
Its common knowledge that word of mouth is THE undisputed tool for brand building, if not now, it will be sometime in the middle of the unpredictable yet very near future. What is uncommon is using it for real right now. And thats just what has been happening. If you dont believe what you are hearing,...
