Its a very intriguing statistic. 1 billion people in the world is connected to social media now. And 1 billion people in the world dont have access to clear drinking water. And in this unlikely comparison, a site called Water Forward found an idea to connect the dots. Designed as a photo album, in Water...
Like movie, brands can also experience reboot, remake or prequel. Among the Hollywood style filmmaking, remakes and reboots are a popular and common choice. Think about the suffering Batman franchise. In the wrong hands, supported by aweful storytelling and some glaring mistakes (the infamous nipple suit of Batman being one!), Batman almost suffered a tragic death in...
1987 was a groundbreaking year in beverage market. That was the year when two unknown brands called Starbucks and Red Bull came into existence. Whereas a lot is being written about the rise of Starbucks mania, relatively little is known about the rise of the Red Bull brigade. What very few people know is that Red...
In most cases, companies do not understand the massive opportunity that social media marketing represents. Last month the IBM Institute of Business Value published a report entitled ‘From Social to Social CRM’. The report surveyed 1000 consumers about the reasons they interact with companies via social sites and then compared this with the results from surveying 350...
