Country in recent times have seen a boom in hospitality services. A lot of resorts have sprung up in the last couple of years all providing quality and friendly services. And as more and more people take Thomas Hardy’s learning to heart and arrange for a temporary escapade far away from the maddening crowd, its a...
Brand Marketing and Comunication, in its simplest form, is all about storytelling. When we are engaging an audience to watch a 30 second commercial, we are rewarding him by entertaining him for 30 seconds. When we are asking him to go through a print communication, we are telling him an intriguing story. The line between...
It was always staring right into my face, but when a close associate asked me the question only then i really noticed. Why does so many people give such detailed, personal and emotionally revealing status in Facebook? The answer is simple. In an increasingly impersonal world, people have a stronger than ever desire of connecting and bonding with people....
Written by Seth Godin What Every Good Marketer Knows: Anticipated, personal and relevant advertising always does better than unsolicited junk. Making promises and keeping them is a great way to build a brand. Your best customers are worth far more than your average customers. Share of wallet is easier, more profitable and ultimately more effective...
Dhaka has officially transformed from the city of mosques to the city of rickshaws to the city of load shedding. The dwellers of the dark city has forever accepted the fact that just like 2 hours of their lives that they are losing to traffic jam everyday, another additional two hours will be gone in...
When your bottom line is hurting and your all important performance culture is crumbling in the face of slack employee behaviors….have you ever thought of taking a break? Probably not. When the heat is on, most people tend to react by over stretching, putting in more shifts, tripling office time and everything else that...
Thanks to the overencampassing nature of Facebook, brands now can position themselves as the “giving you the opposite of Facebook” kind. While on the surface, Facebook seems tailor made for staying close to everyone, what it really does is cocoons you inside your comfort zone. When you can share gossip with 10 people thorugh wall...
