Excerpts Quoted from India Today Take a look at this: according to a study done in the US by Burson-Marsteller with 1,400 key corporate executives and their critical audiences, the CEO’s reputation represents 45 per cent of a company’s reputation; 95 per cent of analysts buy a stock based on the CEO’s reputation; 94 per...
Although we see a lot of different variants in fruit juice, Indian subcontinent is unofficially a mango country. Meaning, of all the juices, mango juice is the highest selling category. Hence we see the recent boom in mango juices, from Frooty to Fruitika. However, looking into future business expansion, these mango juices can launch even...
While our aviation industry is in the middle of a boom (both in terms of number of new carriers and increase in jet fuel price), the scary perception of flying from the “Bangladesh Biman” days remains. And thats mainly due to the fact that none of these new entrants have positioned themselves carefully. Looking at the...
Here are two new world orders to chew upon. 1. The power is shifting from the hand of the manufacturer to the hand of the retailer 2. Organized retail is the next big marketing frontier WIth great power comes great responsibility and even greater influence. Just ask the customers of Walmart and Blockbuster entertainment. Wal-mart...
This maybe a cool time for kids to grow up, but parents would think otherwise. Gone are the days when you would sit beside the window worriedly and wait for your kid to return home after a dirty game of cricket. Today’s kids hardly leave home, (no) thanks to internet with PC invasion and lack...
If looks could kill, Bangladeshy Jamdani-clad women could have started a massacre. Jamdani has traditionally been one of THE symbol of Bangladeshi heritage, a sort of romantic reminder of the Muslin. While its charm and simple elegance in complicated weaving is timeless, time has come to look at Jamdani and say…whats new? Two...
