One of the finest strategy ever created was done by Al Ries and Jack Trout some 30 years ago when they advised brands to create a new category/sub category and be the first in it. 30 Years down the line we are still practising it. And some guerilla vodka companies are showing the world how...
The blogosphere is alive with reviews. The retail stores are counting days to get their hands on it. The world is eagerly waiting. All because, its ipad time. Will ipad time be as good as ipod time and iphone time? Circumstances are a bit different. For both ipod and iphone, Apple ventured into totally alien territories for them...
