One of the biggest problems of database marketing and cutomer relations management (CRM) is not gathering sufficient information – but what to do next with that customer information.
The most effective player in the field has been British American Tobacco in Bangladesh. Forced to hide in below the line activities, BATB has proved that with genuine focus to details, database and direct marketing can be a very potent weapon.
But lets not go to the details and technicality. Today’s proposition is simple – do you know your customers birthday? If yes, wish him. If no, get that information.
In the era of break-neck speed and hectic schedules, we are multi-tasking to the point of breaking ourselves. That is why when someone cares enough to remember our birthday and wishes us, it touches all the right spots in our heart. Thats why its a sure fire solution to get a warm place inside customers heart – just wish him on his birthday.
The process should be simple enough. Almost all customers have to fill some amount of registration or membership form to get services. Collect the date of birth from that form, put it a good application / software and just query out the customers whose birthday is appearing.