Have you ever wondered just how many of your decisions you put off till the last minute?
Our fascination with deadline starts from our early childhood. Remember just how many times we used to finish our syllabus the night before the exam despite having so much time in our hand before? Remember just how many of us postponed our career decisions until the last day? We have 365 glorious days to invest our money, but its only in June that we see the people flocking the Banks and Post Offices in search of bonds and other investments. Why? Because of that June 30 deadline.
The assumption is clear. We postpone our decisions till the latest possible hour. Thats why its always better to have a time bound push in your marketing messages. If you have a sales target to meet, always focus on the “Time”. If you are running a Consumer promotion, assign a big space to show when this promotion will end. That is the number one factor at times, that will make or break a sale.