Marketing Idea No. 188 – Subliminal Marketing

In 1957, when a market researcher named James Vicary claimed that a lightning-quick image of a Coca-Cola bottle—flashed for less than 1/3000th of a second on a movie screen—was enough to make the audience rush to the concession stand for a Coke, America was shocked and alarmed. If marketers could use hidden messages to get us to buy, couldn’t other nefarious forces use similar tactics to psychologically manipulate our behavior? The term ‘subliminal advertising’ was coined, and its practice was quickly banned in 1957. Since then, no-one has explored the potential influence of subliminal advertising.

Its potential negative benefits probably outweigh the positives, but one can wonder the power subliminal messages could have had in our overcluttered market space.

  1. […] I read a great post by Shariar Amin on Subliminal Marketing. This got me thinking: isn’t it a bit ironic that we find it okay to splash product […]

  2. A.K.M.Mamun 13 years ago

    Dear Sir,

    Thanks for your writing. I am Mamun from Bangladesh. I am doing my job an ICT products distribution comapny as Corporate Sales. I wish I may some comment about sales techniques and method. How to increase my sales? How to build prospect? This is your kind information please.


    Asst.Manager, Corporate Sales
    Smart Technologies (BD) Ltd
    Dhaka, Bangladesh
    +8801716515699, +8801922922666

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