In a famous book published in 1948 called “Your Creative Power”, Alex Osborn, a partner in the legendary advertising agency B.B.D.O. talked about a mysterious, never heard before process regarding “How to Organize a Squad to Create Ideas”. He mentioned that when a group tackles a creative problem, all the members should engage in this...

Can quality of Art be measured? The artist who gives birth to the Art in a moment of sheer, unquantifiable inspiration may not like to think so. The hundreds of free thinkers sitting in a European cafe who likes to put an end to endless capitalism in this world may not like to think so....

  In our high school days we were a big practitioner of memorizing definition, without ever really understanding it. When we grew up, we understood that definition is too theoretical, probably like most of the things that we learned from our high school curriculum. We accepted that to be successful, we need to be more...

The most common password in the world used by people is “Password”. That explains a lot about the state of internet security in the world. In a recent interview Apple’s CEO Tim Cook said that world is one disastrous scandal away from really looking at privacy concerns more seriously. This of course was a hidden...

There is an ongoing debate about why Asian American students outpace the other ethnic groups in academic performances. The most publicized attempt to answer that question — a few years ago, by Yale Law School professor Amy Chua — set off a controversy that rages to this day. While there are different school of thoughts,...

Human being has a tendency to label and re-label everything. That’s why when you hear things like “Blue is the new Black” and “40 is the new 30”, you have to be wary of the hidden implications. Its universally accepted these days that the rampant materialism that western society has exposed themselves has resulted into...

Packaging was always the last ditch effort to communicate brand cues, category cues, product benefits and unique selling proposition. But a growing trend around the world is showing brands moving packaging beyond the purely visual into the primary touch-point of an emotionally resonant experience that creates trust, loyalty, differentiation and desire. And the way they...

A 2004 study by Cornell University Associate Professor John Cawley found that when the average white woman puts on an additional 64 pounds, her wages drop 9%. Obviously for non-white women this drop tends to be much starker. In another study, Charles Baum, of Middle Tennessee State University, also reported in the journal Health Economics...

Its often said that price war is the last resort of stupid marketers. However when it comes to over pricing, such beliefs are less commonly held. Unless of course you are the unlucky middle class consumer who is caught between two irrepressible forces: savvy marketers and rich consumers A lot of products can justify their...