Growth is life. Unchecked, unplanned growth, however, will result in the demise of your brand in no time.  Growth is as inherent in business as it is in human. It is the fuel that drives business. Therefore it might seem illogical to vilify growth and put it in a red zone.  Growth can be categorized...

Judging today’s communication, the rule of the game is simple – if you haven’t said a lot, you probably have missed a trick or two.  Somewhere along the line the supposed rule of thumbs – “Keeping it short and simple”, “Less is more” etc. – are taking a thumb down. In today’s over-communicated media, shouting...