Written by John Quelch For all the coverage of the Presidential primaries, only half of eligible voters will likely cast ballots in November. While 20% of U.S. adults are political junkies, the rest can’t spare the time, don’t think their vote will matter, see no important differences among the candidates, or are turned off by...
While I was buying furniture for my apartment, it struck me – how difficult this whole exercise is turning out to be! And the reason behind that was, I was looking for something that is not there in the market. So what was I looking for? Basically I was looking for something different that would...
Ask yourself, is your product great? Or is it just good enough? Don’t just be good. Be great. The world is full of good enoughs. Do yourself and us a favor and don’t increase the list. There is a good enough film opening up everyday in the theater. But there is only 1 film that...
Understanding and accepting that Internet is the next frontier, believing and proposing that blogging is here to stay- what should be the logical next step? A search engine for blogs in Internet. What Google did for webpages, someone needs to do that exclusively for blogs. Because right now there are just too many blogs in the blogosphere...
Why does Pakistan showcase a bunch of fast bowlers (Remember Mohammad Zahid? How about Kabir khan?) who all promised so much for a brief time and then passed into cricketing blackhole? Why does so many bands fail to reproduce a single hit after going platinum in their debut album? Why does so many fantastic child...
This idea is contributed by Ridwanul Karim The simplest, most economical and most effective advertisement in the world has to be the “To-Let” sign that hangs from any house that is up for sale and rent. Maximum exposure to the “Target audience” with minimum fuss. Job done. Taking inspiration from that, we can use this...
Outsourcing is a natural outgrowth of delegating what is less important and keeping what is more. We are just busy with too many things to look and keep up with everything – so why not let someone else worry about it while you put a tight leash around his neck? And such mentality is not...
Written by Kevin Kelly Immediacy — Sooner or later you can find a free copy of whatever you want, but getting a copy delivered to your inbox the moment it is released — or even better, produced — by its creators is a generative asset. Many people go to movie theaters to see films on...
Written By Seth Godin Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. It recognizes the new power of the best consumers to ignore marketing. It realizes that treating people with respect is the best way to earn their attention. Pay...
