This idea is contributed by Rizwana Tasneem  As more & more women are joining the workforce, dinner preparation is becoming a nuisance for many busy women. And there lies a great business opportunity. I am talking about a store that would cater to selling dinner items & ingredients.There would be fully-equipped, refrigerated recipe stations, complete with freshly-chopped...

As quoted from www.agencyfaqs.com  September 21, 2007, was a memorable day for the telecom industry in India. Not only did it mark the entry of the world’s second largest mobile firm, Vodafone, into India, but also a transformation of India’s fourth largest mobile operator, Hutch, into Vodafone. In an innovative move to mark this transformation,...

Inspired by the writings of Evelyn Clark  A picture maybe worth a thousand words, but the value of a good corporate story in driving internal branding and fire up employees is priceless. Gone are the days when employees used to sing along the company mission statement and feel proud of it. After all, they are...

For the past thirty years, customer service differentiated one brand from another, and companies that delivered the best service would rise above the competition. Today, the bar is being set to an even higher level, as more & more brands are beginning to deliver exciting, interactive, and compelling experiences. A new premium is being placed on...