Its a sad scenario. In our country all of the companies have marketing department, but the sole responsibility of almost all of the employees of these departments is selling. Here is a classic case of confusing marketing with selling. To get the record straight, marketing and selling are not synonimous. Running the risk of incurring the...
One very difficult question that brand managers have to answer often is, “If your target market is so specifically defined, then how can you actually make profit by selling to a few people?”. The obvious wayout for most business owners is the ancient formula – appeal to mass people, use mass media and sell to...
This idea is contributed by Rizwana Tasneem Many advertsiers would like to know the answers to the following questions: Does product placements work? If so, why? If not, why not? If a person sees a movie character sipping Starbucks coffee, will s/he go out and get one? If they see a Survivor contestant gulping down...
This idea is contributed by Mohammad Jobaed Adnan For the perennial party animal or the average variety-seeking youth, a cocktail drink is a cool accesory to have ( or drink, to be precise). Be it a simple mixture of Coke, Fanta and Sprite or a more adventurous sorts with exotic mix of soda with other...
To depict women in advertisements, previously it was an either or situation. A. Either you are showing a mother who only thinks about her child without a care for herself or for that matter anything else B. Or you are showing the high-heeler wearing a western dress and spinning her web with (or on) the...
Be it the small start ups or large corporates, local or mutltinationals, puffed up budget owner or cash constraints proprietor – one thing we all need and have is a visiting card. And that small card may just be our biggest selling and brand building tool. Why? 1. It creates an impression. And anything that...
From the surface, branding practices in our country falls short of the desired quality in the following ways. 1. We give one brand name to all products and extend the brand too far. The name that stands for cement is also applied for milk. At the end that creates confusion only. 2. Almost all our...
In fact more often than not just about anyone who has never stepped in the shoes of a Brand Manager thinks in the same way, “If A is priced at X, and B is priced at X – 2, and people buy B more often, then why the big hue and cry about branding?”The answer...
This idea is contributed by Mohammad Jobaed Adnan Gone are the days when we used to say “Econo likhey chomotkar, ek kolomoey mile par”. Those were the golden days of Bangladeshi pen manufacturers. But since then, along with the advent of global imports flooding the market, the local pen industry has not dominated the media...
It seems the world has suddenly booked itself a date at Faceboook! Your long lost friends, relations living abroad, common interest group members from african nations – all available in one place called facebook. Its where you show your face and get booked for popularity! If you think facebook is a global phenomenon with limited or no...
