Who can deny the power of NY Times best seller list? The rise and fall of so many authors can be contributed to that short list. If books sounds obvious how about Billboard top chart? This music chart has been the overarching authority of defining the kings and paupers of music for decades. In short, if...

This might sound radical, to the point of nonsensical – but actually its very practical. Resources like time, HR and money are limited. And where you spend those scarce resources can be a big strategic decision. What if you keep wasting those resources on a few sore apples in the bunch? What if most of your marketing...

This is quoted from agencyfaqs.com Torrential rains and the subsequent flooding in Mumbai on July 26 two years ago are images that will stay with Mumbaikars. A soon to be released movie, ‘July 26th at Barista’, will tell the story of that fateful night and depict panic across the city on July 26. “On that...

This idea is contributed by Mohammad Jobaed Adnan The most vital importance of calcium for women is its function in bone development. Young women (adolescents and young adults) need to make sure they get enough calcium, as they can achieve their peak bone mass just after this age. Adequate amounts of calcium will help their bones...

This must sound like a really dumb question. Dumb enough so that no one asks it generally. Before making your website, do you ask your customers what they want from your company website? Guess not. Is it needed? No. Its a MUST.

When Pizza Hut has to fight McDonalds in Bangladesh, the pizza hotshot has every right to say, “Not Fair”. After all Pizza Hut is operating in Bangladesh. McDonalds is not. But that, in a nutshell, is the new era of competition for you.  In the era of globalization, the definition of “competitors” needs a fresh look.  Gone...

Its an age old question that no one asks. When we create, whom do we keep in mind? Hollywood producers got it dead right – they make the movie for the moviegoing audience. The result may well be a series of brainless, thoughtless 120 minute extravaganza that is furthest from reality and cinematic quality –...

This idea is contributed by Abdul Mumit How many times have you had that sinking feeling that you are selling yourself short to someone else – your girlfriend, wife, boss at office, devil! Well, this time, you would really be selling yourself, but for money.  To aptly comprehend this notion, let us digress a bit...

This idea is contributed by Mohammad Jobaed Adnan  Its been official. Whatever youth in western countries do, we have a 1 year lead time to catch up and imitate. Dont believe me? How about Rock music then. In the era of boy bands and soft pop, it seemed rock music was doomed forever. Then in...

This idea is contributed by Rabeya Ahmed When we want to pay our last respect to some loved one that passed away, the last thing we want to be bogged down with is the bugging details. Wouldnt it be great if someone can arrange for the body to be washed and cleaned, arrange for the...