Have you ever wondered just how many of your decisions you put off till the last minute? Our fascination with deadline starts from our early childhood. Remember just how many times we used to finish our syllabus the night before the exam despite having so much time in our hand before? Remember just how many of...
This idea is contributed by Mohammad Jobaed Adnan When Pohela Baishakh comes we see Dhaka get painted with different shades. We know who do this great job to make this colorful spectacle. They are the students of Art College. Every year a good number of students are passing from the CharuKala Institute. We know they have...
Most companies sit on their laurels thinking they have made the journey from mass marketing to segment based marketing and doing one heck of a job. Well such thinking is soon to be a thing of the past. Companies think in terms what is technically and financially possible for them to prepare. But customers think...
Anyone coming to Gulshan in the morning through any of the following 3 forms – CNG, Black and Yellow Taxi Cab – will know how time consuming and frustrating it is to convince any taxi or cab to travel to Gulshan at that time. Reason? Their belief is once they drop you off at Gulshan,...
This idea is contributed by Mohammad Jobaed Adnan When that irritating buzzing sound is nearby, nothing quite seems peaceful. I, of course, am referring to mosquito. To get rid of mosquitoes, we have a range of coils manufactured and marketed in the country. The current coils are differentiated in terms of shape, color and amount...
This Idea is contributed by Rizwana Tasneem Whenever there’s a gift to buy for a birthday or anniversary or any other special occasion, nearly all of us have to rack our brains trying to think of the perfect gift to give to that special someone. What we end up doing is buying something straight from...
This is an age long question – is branding an art or a science? According to one school of thought, its an art. It deals with emotions, raises certain feelings in people’s mind, cannot be quantified 100% and can best be explained as that “X” factor for which people choose one option / product / company in place...
Even English poet Robert Frost understood it better than a lot of marketers, when he said, “Two roads diverged in a wood, and I– I took the one less traveled by, And that has made all the difference.” He of course had other issues in mind when he uttered those immortal lines. But on that note,...
A very interesting article came in Time, quoting whats happening in 3M – the very company that is synonimous with innovation. What happened was when James McNarney was brought from GE in 3M, he brought with him 6 sigma. As a result, with a thorugh workout of the processes, everyone in 3M vecame a six sigma...
This article is published in Executive Times Judging today’s communication, the rule of the game is simple – if you haven’t said a lot, you probably have missed a trick or two. Somewhere along the line the supposed rule of thumbs – “Keeping it short and simple”, “Less is more” etc. – are taking a...
