Its often said that price war is the last resort of stupid marketers. However when it comes to over pricing, such beliefs are less commonly held. Unless of course you are the unlucky middle class consumer who is caught between two irrepressible forces: savvy marketers and rich consumers A lot of products can justify their...
One of the ancient contradictions of management is long term thinking vs short term thinking. Usually during the yearly strategy plan meetings, all managers magically become long term thinkers, at least on the PowerPoint slides. Then comes the quarterly reviews and the only thing they care about is short term results. Budgets are approved based...
Police detectives have lousy jobs. There is no fixed work hours. The pay is low. You spend time looking at graphic scenes all the time. And not to mention you spend most of your working hours with the biggest scums on planet earth. Considering this, why should people choose police work as a profession? What...
Coming soon to a future near you, your shoe will interact with your refrigerator indicating what kind of mood you are in and depending on that, the refrigerator will suggest dinner in collaboration with the Japansese microwave sitting beside. Just after that, your ever changing bedroom lights will create the perfect ambience to sooth your...
The prophets of doom has announced the death of Advertising quite a few times in the past decade. Yet Advertising is as alive as it were at any time during its illustrious history. Advertising is here to stay. But just like before, it will be facing transition pains. There are two theories about how Advertising...
When the 80s came, it became clear that the future of advertising lies in two kinds of agencies. The first is the huge global networks, which is basically a collection of agencies coming together like a conglomerate or a group of holding companies. These networks will have the big global clients who want their campaigns...
Advertising is probably the only profession in the world where you can finally put your dual major on Philosophy and Business to effective use. Its also probably the only profession where accountants, chemists, professors, dancers, business graduates – literally anyone can flourish. Its an ancient and great form of storytelling that has shaped our world...
There are two ways to see the world. By travelling or by watching Hollywood movies. Its probably fair to say some of our world view has actually been shaped by Hollywood movies. Its also fair to say, most of it is as distorted as a Chinese acrobat routine. There are countless movies depicting Asian women...
