The hottest development in marketing over the last few years has been neuro-marketing as well as sensory branding, where a brand appeals to all five senses instead of just one (eye) which all brands used to aim. Soon, marketing will be using terminologies like share of senses (instead of the now dated share of voice...

Much of what we perceive of the world is enforced upon us by this excessive force called mass media. Thats why Ethiopia for us is eternally poor (not a beautiful country which is right now in thr middle of a telecom boom and improving GDP) and America is a land of freedom and opportunity (not...

The trick of being innovative in your media choice is where you want to draw the line and how accepting are you of controvercy. And recently we found out that its ok to use porn sites for advertisement purpose, but not homeless people as human billboard. California based food delivery service Eat24.com wanted better ROI...

Design is once thought to be a good-to-have. Very quickly it has established itself as a must have. Apple is the company that may have been credited to give design the due attention, but the revolution of industrial designing and other forms of art and designing is less a “revolution” and more an “evolution”. It...