They say employees are the face of the brand. If thats it, what does their designations and titles say to customers? Here’s a situation. You go to a party and you meet people. You strike up a conversation and as a matter of fact (without being too obivious) you push your visiting card to the...
We all know about the co-existence of Intel and CPU brands like Dell & Gateway. Its one of the most unusual and yet one of the most successful co-branding exercise ever. It also has an impressive sounding name called “Ingredient Branding”. But just like any co-dependent human relationship, brands must constantly ask who is benefitting...
Why are so many successful New York lawyers have the same biography: Jewish, born in the 1930s in Bronx / Brooklyn, had immigrant parents who worked in garments? In finding answer to such seemingly innocuous yet piercing question, Malcolm Gladwell, laid out the age old truth about success. According to him, no one—not rock stars,...
Whats common between black cats, stepping on a crack in the floor, number 4 in china, walking under a ladder and wearing a lucky shorts in all games? Superstitions. Love it or hate it, but you can never deny it. Superstitious or not, we can never deny the power of such ridiculous notions in our...
Brand gurus have been at it for years now: every little details of your brand interaction matters. Hence we put on the fake smile for our customers during service experience. Meticulous analysis goes on to the CEOs speech for the special event. Agency creatives are on high alert over the designs of that event. Employees are...
