The fashion brands in Bangladesh are caught in a similar narrow space. They are either fighting the battle in “ethnic wear” space or the “new gen-yo” space. Which is why, without the label, can you tell which clothing belongs to which fashion house? I sincerely doubt it. A breath of fresh air in this regard...
These days we see a lot of corporate support services. One group is supplying the cleaners, one is doing the catering, one is supplying drivers; so and so forth. Given the success that these corporate support service brands have enjoyed, its a question why these B2B services cant be replicated for consumer market. We are all...
The basic idea of all kinds of customer relationship management is treating different customers differently. If that may be the case, should we treat low value customers like second grade citizen? You cant. And that’s where CRM activities miss the bus. You cant give the CEO the window seat and company executive the aisle seat...
