In the last few years, a lot has happened in the media arena. Number of newspapers and TV channels have multiplied, radio has emerged as the up and coming media, advertising spending has gone up to 10 times in the last 10 years. While the quantity has surely increased, did all these channels found out...
You can be the next big thing from Apple or Google, but can you beat the excitement or hoopla that comes from seeing the Haley’s comet or a blue moon? Not a chance. Haley’s comet is the authentic once in a lifetime chance of seeing something that you can never ever see again in YOUR...
In a recent study conducted by Grey Worldwide among 16 major Asian nations, some startling facts about Bangladesh was unearthed. According to the study 1. Majority of the Bangladeshi people put health over money as priority. (How about that for a developing nation where majority people live beneath the poverty line?) 2. Dual income household...
Written by Kevin Kelly The long tail is famously good news for two classes of people; a few lucky aggregators, such as Amazon and Netflix, and 6 billion consumers. Of those two, I think consumers earn the greater reward from the wealth hidden in infinite niches. But the long tail is a decidedly mixed blessing...
In the era of retail marketing, everything under one roof seems to be the way forward. Walmart has crushed its opponents through its superior supply chain management. From toilet tissue to DVD, whatever you need, you go to Wal-Mart. But if you stock-pile your inventory, you increase your cost and reduce your profitability. A recent...
Written By Seth Godin Many of us want fun and respect and love and success and kindness and hope. What brilliant marketers do is add the =. A hundred years ago, food wasn’t much of an industry. Today, packaged, profitable, processed food has transformed every element of our culture. The Super Bowl is a food...
