We are living in the era of extensions. The familiar family health soap, also known as Lifebuoy has ventured into shampoo business. Coke is making coffee, Dove is making shampoo, Starbucks is publishing magazine, beauty pageant winners are starring in blockbusters. With such extensions increasing in extended speed, what would be more obvious than a TV...

As Christmas and New Year period are coming within our eye distance, for some it means one thing…two in fact – new diary and new calendar.   While we have forever treated diary and calendar as a gift item, truth is, for effective direct marketing the diary and calendar of your brand is the best bet...

In England, the football night is nothing short of a religious affair. All the pubs are packed with chanting fans and smoke-filled air. Its more or less the same scenario everywhere, be it on either side of Atlantic or at one particular side of Bay Of Bengal. And there’s a good reason behind it –...

Checking out the ever increasing number of outlets of Coffee World, as well as traffic in those outlets, coffee is definitely “In”. What Howard Schultz started years ago through his “Starbucks” dream, has gone the full circle. Before this visionary CEO started this journey, a cup of coffee was just…a cup of coffee. But it...