A global study that took into account how our eyeballs react to advertisements have come out with some great findings: Ads in the top and left portions of a page will receive the most eye fixation. Ads placed next to the best content are seen more often. Bigger images get more attention. Clean, clear faces...
Confirming our nickname as “hujugeye” nation, we cling to the conventional wisdom like there is not much truth beyond it. Before my time, the engineers and doctors of BUET and other institutions had a field day. They were the top professions, netting in the top girls of our society, with the top salaries. Then there...
This idea is contributed by Sadique Salim Its official. The city of mosques has become the city of billboards. At times you cant see through towards the skyline without being tempted by one of the square shaped advertising hoardings. It’s a question of too many….too alike! Deny it….at your convenient time….but aren’t all billboards...
Kleenex, the market leader in soft tissue category, took the whole market a step forward when they claimed way back, “Don’t put a cold in your pocket”. It was simple and fantastic. With handkerchief, you blow your nose, keep it in your pocket, then blow some on it again. But with a piece of tissue,...
In a mind blowing book called “The Long Tail”, Chris Anderson talked about how the power of “hits & blockbusters” are eroding and how the power of the “small”, “combined” can outwit, outperform and outlast the big. This was demonstrated in a small distributional battle only a few days ago. And the big almighty in...
This idea is contributed by Mohammad Jobaed Adnan We have fond memories of comics industry – but that’s all there is …….memories. After all, local comics as it is a dying breed. But there is enough romance in it to give it a last push. In western countries, comics is a multi-billion dollar business. Spanning...
Sounds contradictory! After all both marketing and branding co existed in almost all text books for decades. So what has happened all of a sudden? To start it off – their soul lies in different places. While marketing is all about the Ps ( Products, places, price, promotion), brand are not available in the market...
Since we have come down so hard on marketing research, a lot of people has asked so what should we do if we cant rely on research? The answer might be as simple as “watching”. While observational research is not a new kid in the block, its importance has increased in recent years. Why, one...
This idea is contributed by Rizwana Tasneem Isn’t it always the case where, in a supermarket, most people head straight for the brands they are accustomed to using, without even considering the others? It’s like a default behaviour. Much of this brand loyalty is due to laziness and a why-bother attitude. And this is one of the...
Surprise surprise…facebook has added advertisements in their pages! It was a long time coming and it finally arrived immediately after Microsoft buying a stake in Facebook. Enough of popularity curves…lets cash in! But be it Facebook or any other Internet start up, advertisements in online application will never work the traditional way. The reason? People...
