One of the biggest problems of database marketing and cutomer relations management (CRM) is not gathering sufficient information – but what to do next with that customer information. The most effective player in the field has been British American Tobacco in Bangladesh. Forced to hide in below the line activities, BATB has proved that with...

This idea is contributed by Mohammad Jobaed Adnan  If the product can be customized for different target, can the logo be customized for different occasions and purposes? The brand managers of the world might have an heart attack, but we should. The holy grail of branding has long been the logo. Every brand have one. Every brand logo have a...

Trend 1 Consumers are seeing their home as a “sanctuary” where they can run and take shelter from the big, bad world from time to time, rather than a place of “aspiration” and “decorative lifestyle” Trend 2 Trust will be the biggest deciding factor in brand success where the big winners will be the megabrands...

We always need to kid ourselves that it’s “quality” that wins the day for us.    Say that to Pepsi and they will tell you what that kind of thinking did for them. In the Pepsi challenge which took place more than 20 years ago, people overwhelmingly said Pepsi tastes better than Coke. Still a quarter...

The transparency and corruption index just came out. But what if we do a safety index? After the tragic killing of a teacher of NSU, we need to ask ourselves – how much worse can it get? Is pepper spray the future of our handbag content? Even more important….is there a way out?  If you...

Whoever thought delivering news can never be hip should visit Canada. At least for a long time, we thought delivering news can never be a “glam” thing. But in comes ETV and a lot of our old notions were thrown out the window. ETV showed how by showing great presentation style, professionalism and most importantly “by doing something...

This idea is contributed by Rizwana Tasneem  As more & more women are joining the workforce, dinner preparation is becoming a nuisance for many busy women. And there lies a great business opportunity. I am talking about a store that would cater to selling dinner items & ingredients.There would be fully-equipped, refrigerated recipe stations, complete with freshly-chopped...

If good times begin with great pizza, when you can eat as much Pizza as you can at Tk. 299, that’s when real good time begins.   And its good time alright, not only for the hundreds of youth who gather in Pizza Hut everyday, but also for the savvy marketers in Transcom food. They are experiencing...

This idea is contributed by Mohammad Jobaed Adnan   Frank Martin (Jason Statham) is the best transporter. People can hire him out as a mercenary “transporter” who moves goods. Frank is the best in the business and he has never broken the rules. One of his rules is to transport things in due time and...