We have acute electricity problems. And we have way too many billboards.
Outdoor agencies use commercial power to light up the billboards. What they can simply do, is give some of that power, lets say for 3 -4 hours a day, to illumintae any house just beside that billboard. In so doing, the agency itself can earn some much needed soft spots. And more importantly, some family will have a readymade solution to a problem that should not have been there in the first place – electricity.
Apart from commercial power, billboards can be devised to generate and store solar power generated electricity, which again can be passed on for personal consumption
Organizations that can benefit from this idea
Any OOH agency, Rupayon, Advance Ad or anyone else, can gain from this idea in this very competitive OOH category. Also some corporate houses can gain valuable CSR points by letting the billboards that they use to advertise be used for this purpose